The event management industry has seen a phenomenal growth rate in recent years with the transition from an unorganized freelancer venture to a highly competitive, professional, and lucrative sector with industry stalwarts today, predicting it to be a Rs. 5000 crore industry by 2015. With rapid globalization, influence of various cultures from around the world, and various advancements in technology, event planning for occasions such as theme weddings, international concerts, fests, marathons and the like have gained recognition, a larger audience-base, multi-location concepts and are getting grander and more vibrant than ever. This growth has also created tremendous opportunities for talented professionals in the field.
Event Management 2.0 is a next generation program designed to take the industry by storm. Unlike other courses present today, we take our students through a rigorous regimen of classroom academics, mentoring programs, and a mix of eclectic real-time industry internships that make them stand apart from the herd. Moreover, with celebrity and guest faculty from renowned agencies such as Mudra, DNA, and Wizcraft along with internship opportunities at these organizations, our students get immense exposure and understanding of the nuances of the industry to efficiently develop, manage, and execute world-class events successfully.
So, do you think you have it in you to pull-off the next Woodstock? If so, talk to our counselor, now.
Sessions Delivered by Subject Matter Experts handpicked from the industry.
Intense weekend workshops mentored by industry experts from across the world and India.
Live Industry Projects
Real-time industry internships that require students to submit reports based on their projects and learning experiences.
Student groups specifically assigned to mentors to enable them to seek guidance on matters of interest as required.
Time allocation and evaluation criteria for all programs based on equally proportionate theory and practical sessions i.e. 50% of the course duration is dedicated for classroom sessions and the other 50% for practical sessions.
Event Management 2.0 : Syllabus
Module 1: Soft Skills - MEE Industry
- Marketing Management
- Experiential Marketing
- Economic & Accounting Concepts
- Organization Behavior
- Introduction to Brand
- Integrated Marketing Communications
Module 2: Basic Theory of Business Communication
- Effective Writing for Better Communication
- Business Communications Soft Skills
- Negotiation Skills
- Presentation Tools
- Selling Skills
- Public Speaking Skills
- Creative Thinking
Module 3: Media Studies - Basics
- Understanding Media
Module 4: Event Management Overview
- Development of Event Management
- Event Management in India
- Event Planning/Strategy
- Media Integration & Amplification
- Sponsorship of Events
- Business Development & Client Servicing
Module 5: Inside an Event Agency
- Event Process
- Project Management/Planning
- Event Production
- Event Logistics & Operations
- Event Technicals Event Costing
- Legal & Finance in Events
Module 6: Design/Copy/Content for Events
- Event Ideation
- Creatives & Concepts
- Design in Events
Module 7: Event Categories
- MICE – Meetings/Incentives/Conferences/Exhibitions
- Special Events
- Television Events & Reality Shows
- Sports Events & Sports Marketing
- Wedding Planning
- International Events & Concerts
- Birthday Parties
- Celebrity & Artist Management
- Fashion Shows
- Product Launches
- Road Shows & Promotions
- Boot Camps (Mandatory)
- Live Industry Projects (Mandatory)
- School Project (Mandatory for Professional: Optional for Executive)