What Does It Take to Succeed in Event Management As A Career?
From growing your business to exploring new avenues within the industry to growing the team and tapping into futuristic growth opportunities, to each professional, it can mean any or all of these.
What does it take to succeed in this diverse field you ask and while the answer might be straightforward, the action leading to it can very often be misleading if not approached correctly.
In the same way, obtaining success in the event industry does not come easily and quickly but demands hard work, commitment, passion and consistency, along with the talent and knowledge to use it in cooperation with each other to eventually work towards the objectives that have been set.
Through this blog post we wish to not tell you how to be successful but how to work on certain areas that can ensure you gain the success that you are looking for.
Very often, we are of the opinion that experience supersedes skill.
Given the nature of the event industry, experience is definitely one of the most crucial factors that determine a professional’s understanding of the industry and in turn their potential for success.
However, in the dynamic and fast-paced work environment that exists today, building a strong and progressive set of skills is paramount.
Effective communication, relevant industry knowledge, people skills, accounting and legal knowledge, leadership skills, negotiation skills and time management are just some of the very few sets of skills that are required by any event management employer looking for potential candidates.
Understanding what is required and knowing how best to equip yourself with the right set of skills is one of the most important steps in paving the way towards a sound career.
Planning and managing being two of the most important set of skills that an event professional will need to cultivate and continuously work on, the question then arises,
What makes the two very different, how are professionals trained differently and what are their respective roles and responsibilities?
What are the main differences between Event Managers & Event Planners?
If you can imagine the customer creating the vision of what the event should accomplish, the event planner decides what form the event should take: they decide who, what, when, where, and how.
As the job title eludes, an event planner does most of all pre-event tasks, and that means making decisions about the key elements of the event that develop the big picture. This role works closely with the client to design an event that fits their goals and objectives.
Also, they work with the event manager to make sure the plan is workable.
Some of the responsibilities of the event planner include:
- Theme selection
- Finalizing a budget
- Contract negotiation
- Venue selection
- Decor selection
- Vendor and supplier selection
What’s interesting among event planners and managers is that planners spend months, maybe even years, putting together an event that their fellow event managers carry out in a few days.
On this basis, one might think that event managers have it easy in comparison, but that is far from the truth. The focus of this function is to really run the event and put out any fires on the site.
It also means that this role is on site and in contact with the customer. The event manager must be professional, experienced and capable of solving all problems on the spot.
Due to the strict experience requirement, event managers are often more permanent than planners. They are generally experienced in planning, so they are familiar with the flow of an event, which gives them an advantage in managing moving parts on site;
This is exactly what smooth event management is all about.
Some of the responsibilities of the event manager include:
- Management logistics pre, post and during the event
- Coordinating the event, including people management and vendor supply
- Health and safety planning for the event
- Client interaction
- Monitoring the event
How to accurately Measure Success?
One of the most humbling experiences is that of being an event professional. By the end of the day, measuring success in event management depends solely on the professional and the business goals that they have set out to achieve.
Being on the receiving end of a client’s appreciation and seeing them have their vision of the event come to fruition is every success that the event professional will need to motivate him/her to do their best.
Monetary compensation is another leading factor that draws the attention of aspiring event professionals.
One of the highest grossing industries, the event sector offers several opportunities to grow financially and build your career as long as you are willing to seize every opportunity and make the most of the platforms available today.
While healthy competition allows you to learn and grow, remember that not every event professional is the same. What may work for one person may not necessarily work for you and therefore the best way to measure your success is to reflect on the progress of your own organization and map your future goals accordingly.
What are some of the key takeaways from working towards succeeding in event management?
There is no shortcut to success and while it may get overwhelming at times, remember why you are doing what you are doing in the first place.
Work towards doing your best, contributing to the industry and ultimately establishing a sound organizational structure that is open to change and global opportunities.
By doing this, you are not only paving your way to success but at the same time ensuring the longevity and sustenance of the industry going forward.