DNA Entertainment Networks and team.i, help to enhance learning and create industry ready professionals

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DNA Entertainment Networks Private Limited, India’s pioneering Event management company, collaborates with team.i, an emerging entertainment and event management institute to attain new heights in the event education industry. This thoughtful initiative between the two giants of the industry is aiming to help the students refine their skill set by putting into action their theoretical ideas. Commenting on the collaboration Dr T. Venkat Vardhan Founder DNA Networks shared” that this collaboration really means a lot to me, it’s been a great relationship with team.i and also I personally endorse the work that Arvind Jyot Sabhney and The team.i are envisioning.”I will extend all my support for this collaboration, and together we will create some great talent for the industry.” He added, “This collaboration will help bridge industry-academia gap in the event management industry, with the Indian event management industry growing rapidly, the industry ready professionals will be important to address the growing need for them.”

Arvind J Sabhney, team.i CEO shared “This is a dream come true for team.i , I  always wanted to bring in the event production expertise to the curriculum and with this relationship with Venkat Vardhan’s team we are confident of delivering some world-class event management professionals. The students will have an enhanced education experience with team i.” He shared that having a partnership with DNA Networks gives them the credibility to combine with one of the best and largest event agencies in the country. Sabhney said “that his goal had always been to give the event industry well-schooled candidates who can readily take up the role of field event managers. Team.i has a 100% track record on the student placements, and they have been placed in the best places.” We will be sharing the course details in an event on 31 October 2018 at the Chancery Pavillion Hotel, Bangalore, Venkat Varadhan Founder DNA Networks, a lot of Industry professionals will participate too, prospect students and the event fraternity will make this event a special one for stakeholders to attend.”

About DNA Entertainment Networks

Founded in 1987 by DR. T Venkat Vardhan, DNA Entertainment Networks Private Limited is an international event management company based in India. The DNA professionals are known to use their impressive business and logistical efficiency to achieve targeted results for their corporate partners. They follow a unique organisational system that stands on the three main pillars- ENTERPRISE, EXCELLENCE and INNOVATION.

This organisation is headquartered in Bengaluru and has other branches in Mumbai, Hyderabad, Kolkata and New Delhi. DNA is responsible for nearly 90 per cent of all the large live format events (especially sports and music) that take place in India. It all started off in 1988 with a historic live concert of EUROPE until they successfully brought down legendary artists like Bryan Adams, Yanni, Rolling Stones, Metallica, Shakira, Sir Elton John, Aerosmith, Black Eyed Peas, Beyonce, etc.  DNA played a key role in changing the live music scene in India.DNA Networks partnered with Indian Premier League, Indian Super League, Indian Badminton League, Pro Kabbadi and Hockey India League. Taking this victory a little further, the firm also became the Stadium and Event implementation partner to Royal Challengers Bangalore, Mumbai Indians, Sunrisers Hyderabad and Kolkata Knight Riders for the VIVO IPL.In addition to the Sports and Music verticles, DNA networks also has a very strong Corporate Event Division which executes several MICE bassed events, Product Launches, Seminars, Awards ceremonies, Auctions etc for various Corporate Giants.  



About team.i

This Entertainment and Media Institute is a premier Business school located in the heart of Bangalore which transformed the rapidly developing media and entertainment industry.team.i event management institute has been nurturing and developing highly-talented, industry-specific personnel for the past decade. During this time, we have become pioneers and an authority on education in the field of non-traditional arts. Our proximity, experience and understanding of the industry enables us to envision and implement a structured, qualitative, educational offering that makes our students industry-ready by providing them with extraordinary opportunities and exposure.


Is Wedding Planning the Right Career for You?

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Image result for indian wedding decor


Do you pay attention to every detail?

Do you easily strike up conversations wherever you go?

Do you come up with quick solutions?

Do you think, you manage time well?

Do you love the glitz and glam of a wedding?

 If your answer has been YES all along. Then wedding planning is definitely the right career for you. Weddings always bring happiness in a family. They scream ‘fun’. If you love all things ‘wedding’, then you will love being a Wedding Planner.

 Being passionate and committed will make you thrive in this rapidly growing field. Possessing a creative mind benefits you more. Using your wits, charm and thinking on your feet will help you solve problems quickly.

 Understanding and patience are key traits. Staying “bindass” or chill always helps calm your client’s nerves. If you can talk your way through anything, then you already have good negotiating skills. Above all, keeping with the latest trends are essential.

 For the lucky ones, most of these character traits come naturally. But for the rest of us, these are skills a planner learns over time.

 Weddings – A Grand Affair 

 Planning a wedding is what every little girl dreams of!

Wearing a deep red, silk lehenga adorned with floral embroidery and zari work…

That delicate gold maang tikka with diamonds and pearls dangling on her forehead…

A divine polki necklace sparkling around her neck…

Cutting an enormous 5 tier floral wedding cake…

Surrounded in red roses with beautiful lanterns lighting up the venue…

And of course prince charming standing right next to her…

 Weddings are like fairy tales, turning reality into magic. Now who doesn’t smile at the mere mention of the word ‘Wedding’.

 Weddings are a sacred union of two people beginning their journey of life together. It is one of the most important celebrations in an individual’s life. We, in India, are famous for our ‘Big Fat Indian Weddings’. Indian weddings are in a league of their own… magnificent and filled with grandeur. It follows the ancient practices, rituals and ceremonies.

 Indian weddings are often never complete in one day. They usually last from 3 days to a week. Sometimes even up to 10 days! What’s a simple way to define Indian weddings? They are long, joyous occasions filled with celebrations and ceremonies.

 Enters the Wedding Planner

 Definition of a Wedding Planner:

A person or company, whose job is to organise weddings for other people.

 A professional, who helps with designing, planning and managing a wedding for a client. Using a wedding planner gives the bridal party, a sense of relief. It helps them focus on the wedding without stressing and performing the actual work. Clients spend a lot of money to ensure weddings are organised to perfection.

 The Roles and Responsibilities of a Wedding Planner

 Simply put, the wedding planner acts as a middleman between the Vendors and the Client. A planner is responsible in making sure the client’s wishes are fulfilled and guests have a gala time.

 Planning a wedding is not easy because things change with every couple and family. Each family, culture and religion have their own set of rituals. India being home to diverse cultures, hosts weddings with varied ceremonies. But this is what makes the wedding planning profession so attractive.

 Following is a list of responsibilities and roles of a wedding planner.

 First Meeting

 During this consultation, the wedding planner understands the clients’ requirements. The client can be the bride, the bride’s parents, the groom or the groom’s parents. It can also be a combination of them. Mostly, the client is often the bride and her word is taken over the rest.

 Upon the first meeting, the planner is expected to explain the packages they offer. A package is modified to service each client better because their needs differ. On appointing the wedding planner, the work begins.

 Pre-wedding planning


Everything comes down to the budget the client is willing to spend. During initial discussions, the planner acquires an approved budget. The budget decides the venue and the vendors. But when the bride and groom get more involved in their wedding plans, the budget changes. Usually for the better!


Finalising a venue is the most complicated job a wedding planner has. The types of venues may be hall or choultry wedding, resort wedding and destination wedding. The client chooses one option. The planner needs to make sure it fits within the approved budget. Further researching and suggesting options accordingly.

 Each venue’s rates vary according to food, beverage, tax, tips, service charges… It makes a big difference to check if a particular venue is available before proposing it to the client. This way, the planner can rule out a venue, if unavailable.

 Venues usually are the greatest expense. The planner needs to block the date at the venue or venues. This depends on whether the client has chosen different venues for different ceremonies. The main task at hand is to quickly convince the client to make a deposit before it gets booked by someone else.


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Vendors mean photographers, videographers, florists, caterers, DJs or bands, decor specialists… Like how good venues are booked a year in advance, good vendors are hired swiftly too. The planner should keep in mind the client’s schedule and personality. This ensures that the meeting between the vendors and the client go smoothly. Give the client enough time to make a decision on each category before moving to the next. If it is a destination wedding, then it is better to line up the meetings in one day. This saves the client many trips to finalise things.

 Bridal Party Attire:

With all the extravaganza and glamour going on around, the Bride is still the centre of attention. The Bridal Saree or Lehenga is carefully chosen or designed to make the bride shine on her “Big Day”. The wedding planner suggests a few good designers for the client to choose. The designer, then creates, an entire wardrobe for the different ceremonies. The bride, the groom, their parents and their siblings attire are all designed in-time.

 The planner books the bridal salon in advance. Hair, makeup and that perfect bridal glow are taken care of by specialists. Each region in India have their own set of customs when it comes to jewellery and accessories. Keeping this in mind, jewellers are suggested by the planner. The bridal party can then choose the perfect designs to match their various outfits.

 Finer details:

The list is not complete with just the venue, vendors and bridal party’s attire. The client also requires help with the rest. The planner’s opinion is required on the wedding cake, themed-decor, bride’s bouquet, buffet options, return gift ideas… Suggesting the best wedding invitation according to the colour coordinated theme is advisable.

 Advance booking of hotel rooms close to the venue is mandatory. This ensures guests travelling from around the globe have a comfortable stay. The planner needs to arrange for buses, cars or vans to shuttle guests “to and fro” venues and their hotel rooms. Even if your client doesn’t need help with every detail, the planner should still keep an eye on everything. And ensure it is ready ahead of schedule.


 India is such a diverse country. It is home to a variety of cultures and ceremonies. Some common wedding related functions spanning different cultures and faiths are listed below.


The wedding fever starts with the engagement ceremony. The families of the bride and groom confirm the union of the couple. They further celebrate it to mark the occasion. With the changing times, brides opt for a pre-engagement mehendi ceremony too. This definitely makes the wedding planner happy!

 Haldi Ceremony:

This ceremony is also called as tel bann, pithi, gaye holud or ubtan in different regions across India. But the significance of the ceremony remains the same. Close friends and family take turns applying turmeric paste on the bride and groom. This ritual is done for beautification and blessings. As mentioned, each family tradition differs from another. And depending on their tradition, this ceremony is held either together or separately.

 Each family has their own recipe of the paste. The planner needs to make sure the paste is made to their specifications. Decorating the venue with yellow and orange flowers are the norm. The planner also arranges for good music, a sumptuous food spread and beverages. This will certainly keep the guests happy and entertained.

 Mehendi Function:

The Mehendi or Henna function is another traditional pre wedding ceremony. It is usually organised by the bride’s family. A women centric ceremony held the day before the wedding, in the morning. Women close to the bride attend this ceremony. They are adorned with intricate designs on their hands and feet by mehendi artists.

 The planner’s job is to remind the women to wear short sleeves or sleeveless, light clothing for the day. The planner buys a lot of henna cones and hires many professional henna artists. Saving the best henna artist for the bride is the main duty of the planner.

 Sangeet Ceremony:

The Sangeet is a common tradition in north Indian weddings. The sky is the limit when it comes to planning the Sangeet. It is definitely the wedding planners place to show creativity. Nowadays, sangeet comes with choreographers to organise the dance routines. Depending on the budget, famous singers are surprisingly hired to sing melodious tunes.

 The wedding planner looks after everything. From the venue, choreographer, photographer, videographer, to the themed decor such as Bollywood night or Casino night… Sometimes the planner even arranges for celebrities to bring life to the party.

 Wedding Ceremony and Reception:

Image result for production of an indian wedding

*Attention to detail is crucial for decor.

On the day of the wedding, the planner arrives at the venue much earlier. The planner supervises all the vendors setting-up. This gives the planner time to clear any last-minute doubts the vendors have. Before the show begins, special attention is given to the mandap. The priest, bride, groom and their respective parents sit beneath this mandap. A mandap is like a canopy. This is where the actual ceremony takes place. The planner ensures that every person in the wedding party fulfil their responsibilities. Most importantly, all the guests are treated well.

 Once the wedding ceremony concludes, the planner guides guests to the reception venue. The planner needs to make certain all guests reach the venue in-time for the newly-wed couple. The bride, groom, DJ/band and photographer need to be informed in advance of each event. Such as the grand entrance, cake cutting, first dance…

 Closing up:

The planner’s job is not done even when the guests and the couple exit! The planner needs to make certain all the wedding gifts are packed and loaded into a van or into a designated room. The planner also must check the venue to make sure no guests have left behind any belongings.

 With this list, you can see the challenges a wedding planner faces. But it also showcases an array of work opportunities. As a planner becomes more experienced and skilled with every job, the reward is truly immense.

 Do you need a Degree to be a Wedding Planner?

 You don’t need to go to college to become a wedding planner. Most people realise they have what it takes to be a wedding planner once they have managed a friend or relative’s wedding. But a Class 12 pass can opt to pursue a degree in event management which will be vital. You can also do an online Certified course on Wedding Planning. There are a few academies and colleges who offer this course.

 The other option is to join any professional wedding planner as a trainee and learn the ropes. This will give you the exposure and experience required to jumpstart your career. You can choose to be an employee of an event management or wedding planner firm. Self employment is another lucrative option.

 How Good are the Job Opportunities? 

 About 20% of the Indian population are considered to be between the ages of 22 – 25 years. There are over 10 million weddings taking place in India every year. Currently the field is worth over 2200 crores and growing at 30% every year.

 Now what does all this statistics tell you? This is one industry that hasn’t seen a slowdown. The wedding planning business will continue to grow leaps and bounds in the coming years. Becoming a wedding planner has a lot of opportunities, just like a career in sales, marketing, designing, teaching, fashion…

 “Marriages are made in heaven” is a famous idiom. But the perfect wedding planner is what makes marriages feel like heaven on earth… Turning reality into magic.

 Now, don’t you think Wedding Planning is Your Career???


What are the different types of event?

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Event Management is effectively breaking down silos by letting people choose their career path wisely based on their talents. Very early in life, we see that some of us are in a place to handle people effectively and smoothly, while some of us are experts in doing a set of work with perfect accuracy after being taught once, while others are creative and think on their feet to give astonishing results. Event management does all this and much more.

 In order to understand this a little more, let us delve deeper into the types of event management at a broader overview for young intuitive minds to explore.

Personal Events : 

Special Days with Special Ones: 

Time has taken over as the most essential commodity of the world right now. Be it birthday parties of children, celebrities or normal folk, people would rather make memories with their loved ones than bother with making elaborate arrangements themselves and miss out on the finer aspects of an event.

As an event manager, one needs to finely understand the client and the requirements that are implied implicitly and stated explicitly. For example : Some of the client want a classic style birthday party, some want a jazzy wedding anniversary. Hence it becomes imperative to read these requirements and go ahead to give the client exactly what they wanted in the first place and not awkward surprises that can blemish the whole event.


The wedding events are a rather elaborate ritual that is to be made as a day that one can remember fondly with the best of memories. That feeling of being cast as special should be present in every step of the way. Although a wedding is essentially done with two individuals, it involves the homecoming of two distinct families that are there to celebrate this auspicious event.

Here the event planners are given a free hand to rake in all the necessities for the marriage to take place smoothly, the ambience, food, hospitality, lavishness, classic vintage themes, you name it, the wedding offers a plethora of challenges and equally gives enough happiness at having pulled off hitching two souls together. Weddings gather a separate thumbnail in the types of events, since it involves a whole lot of complexity from the very beginning and it needs to have someone who can think on their feet to find quick and excellent decisions.

 Corporate Events: 

 Product Launches & Promotions:

Event Management has diversified into various sectors of the industry, that require skills that are rather very demanding and specific. In the world of corporates, every company is wanting to build itself as a brand that stands for something much more than a product that is physically tangible but more of a philosophy that can sustain for generations.

This should come across in all of their product launches, promotions and events as such, this type of branding that the company wants comes with its share of demands and a need for quick thinking, creative ideas and executability of planning.

 Meetings, Incentives Conferences and Exhibitions: MICE


Corporate companies prefer to leave the tedious planning of certain events to event management companies, this makes the entire proceeding a lot more efficient.

To elaborate, the company can as well increase its productivity in the time it stands to lose in just making arrangements

  1. Meetings between clients – Where the corporates have to just arrive, conduct the meeting and close the meeting. The rest of the arrangements are made by an event management firm.

  2. Conferences – Conferences involve a lot of work with planning, invitation, lodgings, food and gifting and much more, which is a rather tedious work that can be efficiently handled by experts in doing these arrangements.

  3. Exhibitions –  Exhibitions act as wonderful publicity for the amplification of the brand message of a company, yet this too is tedious in terms of planning of space, time and much more.

 These are just a broad spectrum of possibilities that can arise where in event management is rather an essential part of the entire proceeding. Event management per say is not rocket science, this chaotic world needs a little bit of structure in the way things are done, a proper chain of command, a clear instruction set to operate from and certain aspects that are best learnt with experience.

 Although event management strikes one as a subject that can be taken in the stride of things, there are a lot of aspects that a finishing school can teach one in terms of handling these event in a deft and subtle manner that comes off as a win-win situation for the client as well as the event management team.

Here are a few things that are absolutely essential in making the cut in the field of managing delicate events.

 1. Every event is special 

For you as a event management team, each new sanctioned project is a new assignment, but for the client this event is special. Everything that you do from the conception of the idea to its inception, creation and execution has to reflect that theme that the client wants it to be.

Whether it the classy tune of a professional product launch, or the jazzy requirement of an audio launch for a new film or the magic show at a birthday party, Jain food at a birthday party,loud music at a music festival everything needs to be just as the doctor ordered.

It is most important that this be understood by everyone in the team that is working for this project that they intend to make the event a success by making sure that their clients feel indulged and special. It is therefore important to clearly understand what the client wants, what makes them tick and how to get there.

 2. It’s never a one man show

As someone who plans events it is absolutely essential to understand the requirements of the client and then find people who understand these perfectly and aid you in making that a reality. Event management is not just about one person running things, it is a rather win-win collaboration that works. It is important to find people who can be trusted to deliver on their words, committed to the task and are express the need for perfection in their work.

For example: The main show at a birthday is the cake arrangements, equally important is the one who looks after the food, beverages and service; not to be left behind is the person who is hosting the show, the MC, the quality of food, closing the stalls on time and people who can put on smiles and greet the ones coming in.

One has to remember,every piece of the puzzle is equally important in completing the jigsaw.

 3. It’s not an echo but a phone

Like in every field there is a stress for communication. Without the right communication there is no way things can go on smoothly. Communication has to be two ways, between you and the client, the event management team and the other teams that one needs to collaborate with.

Another important aspect is to have conversations that do not appear to be like a boss barking off orders but as a person asking if the requirements of yours can actually be met in the stipulated time frame, how can one mitigate problems and find solutions, whom to approach for questions. Here comes handy, a clear chain of command for smooth working of the entire event.

4. Always keep a tab on the budget 

The client can ask for a palace and offer only to pay in peanuts, it takes skills of negotiation to say that things are not possible with such a meagre budget. Essentially saying No without offending a person on the other end can mean the difference of losing a client and landing a project.

Also some projects come with a variable budget topping, it is best to keep professional practices in order to make sure that there are no hiccups in the later stages with regards to unethical practices. Every investment needs to be monitored and kept tabs on so that you may not overshoot the budget and end up paying for it yourself.

5. If you fail to plan, you plan to fail 

There is a proverb that goes “If you fail to plan, then you plan to fail”. Event management is no exception to this rather golden rule that every event needs to be planned like a huge project and executed in steps that are small and achievable, with specific people assigned specific roles, each time given sufficient time to make things happen and most importantly always be prepared for contingencies in case things go wrong or out of place.

Planning also gives way to be able to go deeper with detailing the way things work, the creative heads can come up with ideas, themes and creations that add an element of “WOW” factor for an event. These things add to the overall image of you as an event management entity.

6. Think on one’s feet

There are various terminologies associated with this trait, the Man Friday or the Contingency planner or the Saviour. Things can go south very fast once things go out of hand, one needs to be able to be present in the situation, take charge and take decisions that can save the day.

For example: On the brink of rain, in an outdoor event one needs to plan for another space that one can occupy and keep the show running in case it rains cats and dogs and creates havoc.


In an birthday party, all of a sudden the lights go puff and the only light available is candle light, make the birthday memorable with making everyone present switch on their torches and sing a unique birthday song that does make it an interesting and memorable birthday.

 7. Networking Skills

If ever there was a golden rule to follow to find success in event management then networking finds its way at the top most position. One needs to know who can get your work done. This can only be achieved by the power of contact and the human connect. The world needs to know that you are there and you mean business, this can be achieved best with the word of mouth that can help you meet clients, other agencies similar to yours where you can freelance, work together and build a name for your company.

 To find people who you can trust and people who trust you is a boon that every one in event management asks for.

 One always should be approachable, maintain an aura of friendliness that automatically calms down a client, a professional conduct that helps one conduct the affairs right and make it easy to function with the win-win paradigm.

 The above points are somethings that every event management team has to consider in every type of event that they are a part of. These form the structure upon which the entire management of event management hangs on.

 Opportunities + Learning with a career in Event Management. 

Do you feel that you are a natural at the ability to manage people, listen to them and make them work on a topic and make them deliver results, event management is a wonderful place for young minds to start off with. This paradigm provides equal opportunities for both men and women to explore their talents and find their true calling in making it a career option instead of exploring avenues that are not custom made for them.

 As parents and as pursuers of education we are in a stage of evolution where in we understand that success and satisfaction are two things that are distinct. In cases where interest lie elsewhere, one cannot force norms on people and expect them to tow the line. Event management comes with its load of opportunities and challenges that make it a respectable way of earning one’s livelihood and yet get to express themselves freely without much hindrance.

A career in this field can be largely supplemented with a degree in the above said domain to further enhance one’s possibilities of learning and finding success rather than blindly taking it on, a formal training provides the ideal breeding ground for talent to be nurtured at specialized schools that take great pride in teaching the nuances of event management.






How Vivek sridhar went from 3 lakhs debt to starting his own 6-figure event agency

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How Vivek Sridhar went from 3 lakhs debt to starting his own 6-figure event agency?

Vivek joined our event management institute back in 2008 and started interning for a lot of events and gained some experience.

He learnt how to deal with clients and vendors during his internship and created a huge vendor database which helped him with his agency.

Vivek started his own agency against my advice – this bombed miserably which resulted in an outstanding debt of 3 lakhs.

He was young and lucky. But, he soon realised he needed to to focus on what kind of events he should be doing, build great teams and do online marketing.

Vivek went to work on this and built himself a 6-Figure company doing very large weddings with four thousand people and one of his largest events was about 25 lakhs.

Here’s what we cover:

  1. How Vivek built his contacts and vendor list which played a very pivotal role in starting his agency.
  2. How Vivek became an expert in housekeeping and brought it to international standards while most would be skeptical taking up such role.
  3. Why dealing with vendors and people in a very polite and subtle way is very important and how Vivek learnt to do this by interning for events.
  4. Why you must network during events to build good relations.
  5. Vivek’s big mistake: Starting an agency immediately after graduating and presumming he knew what was needed to run an agency led to an outstanding debt of 3 lakhs at age of 19.
  6. Moment of breakthrough: Focusing on what kind of events to do, setting up systems within the business, leveraging online marketing and building great teams.
  7. Vivek is now expanding to different regions and is looking to hire talented young individuals.

Vivek’s #1 advice for team.i students:

There is a lot of work in the market provided you maintain the quality of service you provide and being ethical with your clients and vendors.

How college fests are not event experience and why one should do a event management course before getting started in the event industry.

Want results like this for yourself? Register for this FREE career counselling session by clicking here now.

To Your Success!

Arvind Jyot Sabhaney & team at teami.org

Event management as a career

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Have you attended a wedding, a rock concert, or seen sports events on TV; and thought how cool it would be to manage these events? Then you should seek out a career in event management.

An event can be a simple birthday celebration, social gathering, engagement, wedding or a corporate outing or a gathering, or a large scale sports event like IPL. Anywhere we see a celebration or a gathering, it is an event.

Events and Event Managers

In fact, we might have experienced events at a very early stage during academic years in school, during annual day functions, inter-school contests, sports day celebrations, college and university level festivals. Today even offices have events that mix a bit of business with entertainment, be it an annual general meeting, exhibition, marketing campaign, promotional campaigns, conferences, product launches or even brand development activities. And if this is not enough we also sometimes attend fashion shows, cultural programs, talent hunt shows, religious gatherings, all of which and play an important role in our life.

These events are not possible without proper planning, coordination and professional management of the event. This is where event management comes in, and an event managers role is required. Event management is a multifaceted activity and the event manager need to wear many hats. From creativity to meticulous planning, relationship management, advertising and marketing, the event manager and the team plans the event and ensures the seamless conduct of the event.

A career in Event Management

A career in event management requires mastering many skills, being creative, and have an ability to deal with problems as they arise with immense patience.

As far as an educational qualification is concerned, a specialised course in event management after 12th standard or basic graduation is required.

Some of the key skills needed for an event manager are to be sportive, on-the-go, good orator and extremely good public relation abilities. and how good you are in dealing with the various kinds of clients. Creating a good network is an extremely useful trait that you must learn to build over time and apply it sensibly depending on the work-related scenarios you encounter.

Understanding the client expectations and the deliverables is an important aspect of an event managers job. Translating client expectations into reality is where your creativity will come into focus. Right from concept building to idea formation to successful execution will decide how good or bad you are as an event manager.

Selling ideas is a tough job and as someone who makes occasions memorable, marketing stands as an important skill to acquire. Convincing clients about your ideas, and then selling the event to the audience are all part of the event managers role. Acquiring marketing skills not only enhance your ability to get better projects, it will also ensure that you are able to draw a large crowd to any event you manage.

You also need extensive organising skills to create and run successful events. You must be a meticulous planner who knows the chain of events that will follow and work along a wide range of diverse professional who will make it happen. But remember, there will always be unexpected issues. To resolve them you must be a go-getter who ensures that the targets are achieved, come what may.

You should also learn problem-solving skills., budgeting skills (finance) and forecasting skills. An event manager is someone who is a strong bundle of skills, thoughts and quick decisions. If you are someone who is keen to take this stream as a career, always be prepared to face challenges. But this is also followed by a great sense of achievement that you get when you successfully complete an event.

Acquire some basic skills

If you are clear that this is the field you want to contribute and grow, then there are some basics that you can follow and prepare yourself for the way ahead.
The essential skills required by an event management professional are in the area of public relations, creativity, marketing skills, analytical ability, organizational skills, networking and management skills.

In public relations is the ability to manage clients, their agents and the gamut of professionals that one will need to interact during the course of the event.

Creative input is one of the most important areas when an event is planned. An event professional should have a creative bent of mind and require to have the abilities from creating the concept to manage an occasion to its final delivery.

Marketing skills will help to sell the idea to clients in order and help make the event memorable.

Basically one must have the knack to solve problems quickly and also have the foresight and anticipate unforeseen issues and not panic. The organizational prepared one to carefully plan for tasks for self and for the entire team.

This industry or sector rests on the shoulders of personal networking and one must have this critical ability and utilize it when required.

Finally, one needs to have the most important skill set. It’s the ability to manage people, time, stress, clients, budgets, risks, in any situation.

If you have done your learning and are now ready to chase your dream of being an event manager, you must start applying. But even before you do that, you must ensure that the checklist mentioned below is followed and done.

  • Build a portfolio: No matter what kind of events you have done in the past, make a folder and keep event photos, invitations or any related material stored.  This will gives prospective interviewers idea as to what type of events you have managed in the past and of what scale.
  • Get recommendations: This is an industry where word-of-mouth plays a very important role. The reviews make a lot of difference and hence, you must have them handy if someone asks for it.
  • Be up to date: Pull in the best of your contacts and know what is happening in the market. Know the latest trends and interact with your peers. This will help you update your ideas and proposals that will catch the attention of your client, immediately.

Different kinds of jobs in event management

  • There are multiple jobs and roles available in the event management industry. Some of them are :
    Event planner
    Event coordinator
    Wedding planner
    Event manager
    Event organiser
    Tourist event coordinator
    Fashion event coordinator
    Sports event coordinator
    Facilities manager
    Corporate event planner

International opportunities in Event Management

With many organisations being global, corporate clients now focus on doing events that are beyond the borders as well. This has exposed so many avenues to people aspiring for event management as a career. And this has also brought in a great amount of recognition from foreign players. So, if you consistently follow your passion and deliver quality, you will definitely be able to explore higher horizons that are not restricted by geographical boundaries or cross cultures.
Whether it is foreign conferences, annual gatherings of big companies, exhibitions, there is a lot more for you to discover and conquer.

How good are the job opportunities?

As an industry, event management is extremely dynamic and is constantly changing. This means that you have to be constantly aware of what is happening and how you must enhance your knowledge to be able to offer cutting-edge solutions to your client. This in-depth understanding and your exclusive creativity will ensure that you are ahead than the rest. Music concerts, fashion shows to weddings, there is a lot happening out there. You must be quick and adaptable to change your business model and services. Not to forget that your dedication must always be focussed on giving the best-in-town memories.

What is the future scope of event management?

There is always a growing demand for professionals in the event management industry.

Given that this field is a blend of a lot of work, people always look for organisers who will be able to create unique experiences and not mere events. The route to a successful event management career is not based on the foundation of only academic laurels and certifications. It will require thinking out of the box, as no two events are the same and managing people is an art. Its also based on how you can handle pressure, take up challenges and fulfil them.

Your basic task is to plan and present an event in a novel way and that too from scratch. A successful events manager should have immense patience and insight to see right into the smallest details of the entire event management process. Focus and be goal oriented. Besides good networking skills, client management, business analytics, time management, ability to take on challenges, problem-solving skills and adjusting to rapidly changing situations are qualities essential for this role.

There is no fixed mantra to survive and excel in this cutthroat business but the only way forward is to constantly improve upon existing skills and upgrade to newer strategies.

Despite the global economic slowdown, events are one thing that has only seen larger and more spectacular shows. The event management industry has continued to grow in leaps and bounds with weddings, birthday parties, talent hunt and reality shows, fashion and cultural shows, academic and sports meet, religious functions, corporate events, conferences and similar things happening round the clock.

If one has the talent, then the avenues are many in this field. You can begin by joining an event management company or a media house that specialises in event management activities. After gaining experience one can either start working in the capacity of a freelancer or set up your own shop. Go for it. If it is your dream, chase it.

To learn more about a formal course in event management, please contact us today!

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