Industry Overview

Event Management Courses & Programs Summary

The event management industry has seen a phenomenal growth rate in recent years with the transition from an unorganized freelancer venture to a highly competitive, professional, and lucrative sector with industry stalwarts today, predicting it to be an Rs. 5000 crore industry by 2015. With rapid globalization, the influence of various cultures from around the world, and various advancements in technology, event management courses for occasions such as theme weddings, international concerts, fests, marathons and the like have gained recognition, a larger audience-base, multi-location concepts and are getting grander and more vibrant than ever. This growth has also created tremendous opportunities for talented professionals in the field.

Event Management 2.0 is a next-generation program designed to take the industry by storm. Unlike other courses present today, at team.i we take our students through a rigorous regimen of classroom academics, mentoring programs, and a mix of eclectic real-time industry internships that make them stand apart from the herd. Moreover, with celebrity and guest faculty from renowned agencies such as Mudra, DNA, and Wizcraft along with internship opportunities at these organizations, our students get immense exposure and understanding of the nuances of the industry to efficiently develop, manage, and execute world-class events successfully.

So, do you think you have it in you to pull off the next Woodstock? If so, talk to our counselor now or connect with us on social media

Program
Delivery
Model

event management courses

Classroom

Sessions Delivered by Subject Matter Experts handpicked from the industry.

event management courses

Boot Camps

Intense weekend workshops mentored by industry experts from across the world and India.

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Live Industry Projects

Real-time industry internships that require students to submit reports based on their projects and learning experiences.

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Mentoring

Student groups specifically assigned to mentors to enable them to seek guidance on matters of interest as required.

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Duration

Time allocation and evaluation criteria for all Event Management Courses & Program based on equally proportionate theory and practical sessions i.e. 50% of the duration of the course is dedicated for classroom sessions and the other 50% for practical sessions.

Event Management Courses 2.0: Syllabus

Semester 1

Module 1: Soft Skills - MEE Industry

  • Marketing Management
  • Experiential Marketing
  • Economic & Accounting Concepts
  • Organization Behavior
  • Introduction to Brand
  • Integrated Marketing Communications

Module 2: Basic Theory of Business Communication

  • Effective Writing for Better Communication
  • Business Communications Soft Skills
  • Negotiation Skills
  • Presentation Tools
  • Selling Skills
  • Public Speaking Skills
  • Creative Thinking

Module 3: Media Studies - Basics

  • Understanding Media
  • BTL/ATL/TTL
  • Print
  • Electronic
  • Digital
  • Live
  • Films
  • Outdoor
  • Radio

Semester 2

Module 4: Event Management Overview

  • Development of Event Management
  • Event Management in India
  • Event Planning/Strategy
  • Media Integration & Amplification
  • Sponsorship of Events
  • Business Development & Client Servicing

Module 5: Inside an Event Agency

  • Event Process
  • Project Management/Planning
  • Event Production
  • Event Logistics & Operations
  • Event Technicals Event Costing
  • Legal & Finance in Events

Module 6: Design/Copy/Content for Events

  • Event Ideation
  • Creatives & Concepts
  • Design in Events

Module 7: Event Categories

  • MICE – Meetings/Incentives/Conferences/Exhibitions
  • Special Events
  • Television Events & Reality Shows
  • Sports Events & Sports Marketing
  • Wedding Planning
  • International Events & Concerts
  • Birthday Parties
  • Celebrity & Artist Management
  • Fashion Shows
  • Product Launches
  • Road Shows & Promotions

Practical Sessions

  • Boot Camps (Mandatory)
  • Live Industry Projects (Mandatory)
  • School Project (Mandatory for Professional: Optional for Executive)

Admissions Open

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